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Goal Magic

Jan 16, 2019

This week we have a total rockstar guest for you: Biet Simkin! Biet has an incredible story of trauma, discovery and growth and we totally bonded during this interview. I felt like we’d been lifelong friends, and hopefully you will too.

Please note that there is some adult language and content in the episode, so please put headphones on if there are sensitive ears nearby. Also, Biet leads us in a gorgeous meditation (complete with her original music) towards the end of the recording. If you’re listening while driving or operating machinery, you must pause the interview at that point and only participate in the meditation when you are in a safe place.

About Biet

Biet Simkin is the Founder of Center of the Cyclone, an immersive experience that weaves meditation, self inquiry, art, music and fashion, offering an explosive experience. She is inspired by the rare and almost impossible task of entering into the present moment and creates this experience globally. After 30 years of study in the field Biet’s feeling was that the world of the intellect, fashion and art needed spirituality, and the world of spirituality was often missing the mark and needed some vanity and fire. Colliding these two worlds, Biet has created events with MoMA, Lululemon, SoulCycle, Summit Series, Vice, Free People, Sundance Film Festival, Bonnaroo Festival, Soho House, Mind Body Green, 1 Hotels, Neuehouse, Wanderlust Festival, Adidas, Samsung, Sony and more.

Currently Biet has a book about the laws of meditation entitled "Don't Just Sit There!" to be released in Spring of 2019 with Simon & Schuster. She is the resident and in-house Meditation Leader at all 1 Hotels with in-room content across all properties. Biet is also the voice of Expectful, a meditation app for pregnant expecting mothers. Meditation with Biet is different in that it is more emotional, her work takes you through the emotional, intellectual, instinctive and moving centers to get to a place of equanimity and joy. Through private one on ones, corporate groups, parties, speaking engagements and pop-ups in museums and art galleries, Biet is bringing this big work into the world and helping raise consciousness from the outside in. Her work is also unique as it is bringing the sound of her music into the meditation experiences and giving music a new venue. Her latest album ‘The Lunar’ debuted September 2015. Her work has been featured in Harper’s Bazaar, ELLE, Vogue, The Observer, TIME Magazine, Forbes, The London Times and more!

My favorite moments and takeaways from our conversation:

  • Biet grew up unconventionally - a child of Russian Jews who fled their communist country, Biet was their “freedom child”

  • Biet’s father was a spiritual teacher so spirituality was something Biet grew up around

  • Biet went on to live an unconventional life as well when she pursued a music career - it was very much sex, drugs, rock and roll for Biet

  • During her time as a musician, Biet used alcohol and later harder drugs to get into a spiritual space, as her life actually felt very empty

  • The deaths of family members, and particularly her father, escalated a life change for Biet that made her re-evaluate her path

  • Biet felt that the universe was asking her to continue her father’s work as a spiritual teacher….and so she did

  • In the beginning, Biet was working random side jobs for cash while she asked friends if anyone wanted to be coached/guided by her and to just “pay what they want to pay her” as a means to start her work as a spiritual teacher

  • Eventually, Biet was hosting spiritual events at well known places like Art Basel, Sundance Film Festival, Soul Cycle, and with brands like Adidas, Sony, Samsung

  • Biet recently had a baby girl, which brought with it its own challenges, but she is loving motherhood so far

  • Biet’s has a new book, “Don’t Just Sit There!” is to be released this spring

  • Biet is also seeking new coaching clients

Connect with Biet:

Here’s to Getting Unstuck,

Sponsor Love:

Today’s episode is brought to you by Russ Hickman Photography. Russ shot our promo photos for GOAL MAGIC and did such an amazing job. He made the process so fun and easy and he had the BEST creative ideas to get the look we wanted. I cannot recommend Russ highly enough for weddings, life events, family portraits, and corporate photography. He’s just an incredible artist and professional. Learn more about Russ at Mention GOAL MAGIC and get 10% off your first photoshoot session with our friend Russ.