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Goal Magic

Aug 7, 2019

We have a fun episode for everyone who has ever taken a class or pursued a hobby and thought: could I make a living doing this? The answer is yes, and BriAnne DeCarlo is here to share her story of how she did just that with a full time job, a husband and two kids. Some of the more interesting moments in our interview are when she talks about how she made a plan and created an exit strategy, but things still went awry, as well as how she translated her business skills from one industry to another. This story is one we all need to hear for every time we have been told “you just don’t know this space” or “you need more experience in this market” - BriAnne proves that you don’t, and that the haters can say what they want, but it’s only true if you believe it to be. 

About BriAnne DeCarlo

BriAnne took her first Pure Barre class in 2011 and was instantly hooked. With two babies and a full-time career in corporate retail as a buyer for Urban Outfitters headquartered in Philadelphia, dance or fitness had never been a big part of her life. But Pure Barre classes quickly became an integral way for her to carve out time for herself, release stress, build muscle and strengthen the body and mind. At the same time, she began seeking an entrepreneurial opportunity to align with her 15+ years of experience in retail where she could combine her loves for business and buying. In 2016 the idea for Pure Barre Media, PA was born out of a desire to create a space in her town that empowers women, mothers and all people and provides a unique platform for a transformational, empowering, community experience of fitness, health and wellness. In September of 2018, BriAnne brought her vision of Pure Barre Media to life with the amazing Pure Barre workout and an altogether elevated experience. While the Pure Barre technique requires no dance experience whatsoever, Pure Barre Media employs professional and aspiring dancers in the area to help support their passion and further their careers.

Connect with BriAnne:

Web: Pure Barre
Instagram: @mediapurebarre

Here’s to getting Unstuck,
Cynthia & Brennen

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